A man and woman happily holding their tablet and credit card, ready to make a purchase.

Be part of Canada's next media revolution

The Loblaw MediaTM difference

As Canada's leading grocery and pharma retailer, we know Canadian shoppers. We have data insights and omnichannel media solutions that ensure your message reaches the right customers at the right time to drive real impact for your brand.

Backed by some of Canada's most influential brands and retail channels.

PC optimum logo

Top 10 Most Influential Brands in Canada.¹

Shoppers Drug Mart logo

One of the most trusted brands in Canada.²

Shoppers Drug Mart logoPC Express logoJoe Fresh logo

A digital retail powerhouse in Canada with $3.1 billion in e-commerce sales in 2021.³

¹ Source: Ipsos Reid, February 2021.

² Source: Gustavon Brand Index, 2022.

³ Source: Loblaw Companies Limited Annual Reports, 2021.

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Standout solutions

Connect with customers in meaningful ways across all platforms. Our omnichannel data insights and targeting options empower your brand to seize every opportunity and inspire customers at the right moments of their purchase journey.

Onsite digital media

Maximize your brand's digital presence on e-commerce platforms with sponsored searches, high-impact display, brand hubs and more.

Offsite media

Super-charge media buying across the digital landscape from social and display to digital OOH and beyond with our precision audience targeting.


Create unforgettable connections across consumer touchpoints with in-store audio, product sampling and shopper marketing.

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Meet your media goals of today and tomorrow

Brand Focus

Build brand equity with a wide range of customers, driving long-term growth and category penetration. Whether you're building awareness of a new product or repositioning a mature brand, we'll get your campaigns in front of the right audiences and actually measure the impact in brand lift studies.

Solutions to consider:

  • Brand messaging in offsite video, display and social

  • Targeted digital out-of-home

  • Sponsored content in the PC OptimumTM app

Performance Focus

For lower-funnel marketing campaigns aimed at sales conversion, generate concentrated growth with targeted messaging deployed to reach customers at the right moment.

Solutions to consider:

  • Offer amplication on social and programmatic

  • High-impact display and sponsored searches during e-commerce experiences

  • Shoppable search ads

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Our service options

Managed Service

Looking for a full-service solution? Our team of data and strategy experts will set you up with custom, insight-informed campaigns across the channels that are right for you.

Our service options

Self-Serve: MediaAisleTM

If do-it-yourself is more your style, the power is now in your hands with our new buying platform: MediaAisleTM. Leverage our exclusive audience segments and closed-loop purchase insights to make your programmatic display and video campaigns produce better results.

Ready to get started?