Connecting customers to brands they'll love
We know Canadian shoppers. Millions of them shop with us every day, in-store and online.
We're unlocking the power of our data assets and retail channels to create curated media experiences that can turn our customers into yours.
+18 million PC OptimumTM members.¹
As one of Canada's leading loyalty programs, PC OptimumTM unlocks precision audience segmentation at scale.
+1 billiontransactions in our retail channels each year.¹
With incomparable purchase pattern data, we program media intelligently and measure its impact on omnichannel sales.
2400+stores across Canada.¹
From coast to coast, over 90% of Canadians are a 10-minute drive from one of our stores.¹
¹ Source: Loblaw Companies Limited
Our Mission
We aim to become the most impactful marketing investment in Canada by making media more relevant to customers and therefore more effective for brands.
Why we’re different
We're rewriting Canada's media buying landscape by connecting digital impressions to real customers and activating them across a variety of media channels.
Collaborative planning
We work with you to build intelligent media plans to meet your brand's objectives, drawing on purchase insights to reach and inspire the most receptive customers.
Connection across channels
We're your one stop shop for creating and optimizing omnichannel marketing programs strengthened by billions of data points.
Meaningful insights
We support your campaign from start to finish, but it doesn't end there. Our goal is to help your brand grow by delivering insights on real business outcomes to drive continual optimization of your media investments.
Our solutions
Unlock countless opportunities with our omnichannel media solutions, to help you reach the right customers wherever they're shopping.
