Connecting customers to brands they'll love

We know Canadian shoppers. Millions of them shop with us every day, in-store and online.

We're unlocking the power of our data assets and retail channels to create curated media experiences that can turn our customers into yours.

A smiling woman standing in a grocery aisle and examining a box of cereal.

+18 million PC OptimumTM members.¹

As one of Canada's leading loyalty programs, PC OptimumTM unlocks precision audience segmentation at scale.

+1 billiontransactions in our retail channels each year.¹

With incomparable purchase pattern data, we program media intelligently and measure its impact on omnichannel sales.

2400+stores across Canada.¹

From coast to coast, over 90% of Canadians are a 10-minute drive from one of our stores.¹

¹ Source: Loblaw Companies Limited

Our Mission

We aim to become the most impactful marketing investment in Canada by making media more relevant to customers and therefore more effective for brands.

Why we’re different

We're rewriting Canada's media buying landscape by connecting digital impressions to real customers and activating them across a variety of media channels.

Two women smiling at a laptop. The one on the right points at the screen.

Collaborative planning

We work with you to build intelligent media plans to meet your brand's objectives, drawing on purchase insights to reach and inspire the most receptive customers.

Connection across channels

We're your one stop shop for creating and optimizing omnichannel marketing programs strengthened by billions of data points.

Meaningful insights

We support your campaign from start to finish, but it doesn't end there. Our goal is to help your brand grow by delivering insights on real business outcomes to drive continual optimization of your media investments.

A pair of hands holding a black smartphone. The screen displays a social media advertisement for coffee.

Our solutions

Unlock countless opportunities with our omnichannel media solutions, to help you reach the right customers wherever they're shopping.

A shopper pushing their cart past shelves of President's Choice products.

Interested in joining our team?