Expand your impact by inspiring receptive customers in key moments of discovery across digital media channels.

Audience targeting

Our exclusive audience segments aren't available anywhere else. Reach out to audiences with a higher propensity to buy your products. Build custom audiences based on your objectives and gain powerful insights about which consumers are most receptive to your brand.

80+category audiences.

Drive mass reach and support your objectives with scale and efficiency.

125+sub-category audiences.

Zero in on those hard to reach customers within relevant brand categories.

20+shopper profile audiences.

Engage receptive audiences with shared lifestyle, digital and retail habits.

19retail audiences.

Hone in on customers and amplify promotions at specific retail banners.

50+online intenders.

Drive lower funnel e-commerce and retarget users interested in particular categories online.

A man sitting at a desk and working on a laptop.

Programmatic display and video

Super-charge your programmatic video and display campaigns with the depth of our first-party data insights and exclusive targeting. Plus, we can link exposure to your media to real purchases in-store and online to show you what's working.

Introducing MediaAisleTM

MediaAisleTM is our new buying platform that empowers brands to drive impact from media. For the first time ever, brands can now control programmatic campaigns directly against exclusive Loblaw MediaTM audiences and action real-time insights on the in-store and online sales driven by the campaign.

A smartphone screen displaying a social media advertisement for coffee.

Social

Couple the reach of popular social media platforms with the power of our exclusive targeting options to elevate your brand. Whether your ads are always-on or seasonally inspired, you can customize your creative to each unique audience.

A smartphone screen displaying Google search advertisements for lipstick.

Shoppable search ads

Be present in the right place at the right time to break through to prospective customers. Shoppable search ads boost your search visibility and motivate prospective customers to consider your brand as they're actively researching your category.

A smartphone screen displaying a Loblaws flyer featuring grocery discounts.

Media on pre-shopping apps

Generate awareness among customers as they plan shopping trips on popular pre-shopping apps like Flipp. Generate more interest in offers using media placements adjacent to Loblaw banner flyers, available only through Loblaw Media.

A bus stop advertisement for shampoo and shower gel, featuring a model with flowing red hair.

Digital out-of-home

Take advantage of a strong awareness builder. We fuel higher conversion impact from digital out-of-home by offering targeting that harnesses purchase pattern insights and proximity to Loblaw stores.

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