Expand your impact by inspiring receptive customers in key moments of discovery across digital media channels.
Audience targeting
Our exclusive audience segments aren't available anywhere else. Reach out to audiences with a higher propensity to buy your products. Build custom audiences based on your objectives and gain powerful insights about which consumers are most receptive to your brand.
80+intelligent category audiences.
Drive mass reach and support your objectives with scale and efficiency.
125+ intelligent sub-category audiences.
Zero in on those hard to reach customers within relevant brand categories.
28 shopping profile audiences.
Engage receptive audiences with shared lifestyle, digital and retail habits.
Programmatic display and video
Super-charge your programmatic video and display campaigns with the depth of our first-party insights and exclusive targeting. Plus, we can link exposure to your media to real purchases in-store and online to show you what's working.
Introducing MediaAisleTM Demand Side Platform
MediaAisleTM Demand Side Platfform is our buying platform that empowers brands to drive impact from media. Brands can now control programmatic display and video campaigns against exclusive Loblaw audiences and action real-time sales insights.
Social
Couple the reach of popular social media platforms with the power of our exclusive targeting options to elevate your brand. Whether your ads are always-on or seasonally inspired, you can customize your creative to each unique audience.
Shoppable search ads
Be present in the right place at the right time to break through to prospective customers. Shoppable search ads boost your search visibility and motivate prospective customers to consider your brand as they're actively researching your category.
Media on pre-shopping apps
Generate awareness among customers as they plan shopping trips on popular pre-shopping apps like Flipp. Generate more interest in offers using media placements adjacent to Loblaw banner flyers, available only through Advance powered by LoblawTM.
Digital Out Of Home (DOOH)
Take advantage of a strong awareness builder. We fuel higher conversion impact from DOOH by offering targeting that harnesses purchase pattern insights and proximity to Loblaw stores.