Available at over 4,500 retail locations and spanning more than 15.5 million active members, PC OptimumTM points are what powers Canada’s leading customer loyalty program.
By adding value to your brand promotions through points, you're tapping into the power of the largest and most influential loyalty program in Canada.
Become a trusted part of customers’ shopping journey
PC Optimum is our customers’ everyday gateway, where they’ll find the best value, products, services, and engaging experiences that they’ll love.
True audience segmentation
PC Optimum allows you to speak to your audience with a personalized message and offers that will resonate. Capitalize on our segmented targeting capabilities and rich insights to build your path towards growth.
Shopper insights from coast to coast
We know Canadian customers - with over 15.5 million active members, our PC Optimum data spans all segments of the Canadian retail landscape, and we'll help you reach the audience your brand needs.